Google Ads Management

Google Ads management for people ready to buy.

Search and local campaigns that show up when people look for what you sell, managed by a Google Ads agency that measures results in bookings and sales.

What is google ads management?

Plans keywords, builds and writes campaigns, manages bids and budgets, blocks wasted searches and reports on results. We also track every lead to the sale with CTRL Track.

What's included

Everything, done for you.

Keyword strategy

We go after the searches that turn into customers, and block the ones that waste money.

Search and local campaigns

Ads that show up when people search for your service in your area.

Ad copy and landing experience

Ads and pages that match what people searched for.

Ongoing optimization

Bids, keywords and negatives managed every week.

Tracking to the sale

CTRL Track connects Google Ads clicks to real bookings and sales.

Plain reporting

A weekly report you can read in 60 seconds.

How it works

Your first 90 days.

Week 1

Audit and keywords

We review your account and tracking, then map the searches in your area that turn into customers, using real Keyword Planner data.

Week 2

Build

We build tightly grouped search campaigns, write the ads, add negative keywords and set up conversion tracking.

Weeks 3 to 4

Launch and clean up

Campaigns go live and we check the search terms report every few days to block searches that waste money.

Months 2 to 3

Optimize and scale

We move budget to the keywords and ads that produce bookings and sales, and test new ads against the winners.

Who it's for.

  • Businesses people already search for, like barbers, gyms, contractors and dealers.
  • Owners who want leads from people ready to buy now.
  • Businesses that can answer the phone or call back fast.
  • Anyone who wants Google clicks matched to real sales.

Who it's not for.

  • Brand new categories people don't search for yet. Facebook ads usually work better first.
  • Very small service areas with almost no search volume.
  • Businesses that can't track calls or bookings at all.
Pricing

What drives the cost.

Two parts: what you pay the ad platform, and our monthly rate. Month-to-month, packages for every size.

ClicksPaid to Google. Cost per click depends on your industry and city; our location pages show real ranges.
ManagementOur monthly rate for keywords, campaigns, ads, negatives and tracking. Packages for every size.
CompetitionMore advertisers bidding on the same searches in your area pushes prices up.
RelevanceTightly matched ads and pages earn better Quality Scores, which lowers what you pay per click.
Reporting

What you see every Monday.

A short video and a report you can read in 60 seconds. Every number ties back to real sales through CTRL Track.

  • Spend and clicks
  • Calls, forms and bookings
  • Cost per booking
  • Sales and real return on ad spend from CTRL Track
  • Search terms we blocked and why
The guarantee

Results first, or we work for free.

10 qualified leads in your first 30 days, or we keep working for free until you get them.

Month-to-month. Packages for every size, with monthly rates available.

Proof

Results from real accounts.

All case studies

Results shown are real outcomes for specific clients. They are not typical or guaranteed. Your results depend on your offer, market, budget, and other factors.

Read the full guideLead generation for service businesses: a practical guide.How service businesses, coaches and consultants generate leads that turn into sales: channels, costs, funnels, follow-up, qualification and tracking.
FAQ

Straight answers.

What does a Google Ads agency do?

Plans keywords, builds and writes campaigns, manages bids and budgets, blocks wasted searches and reports on results. We also track every lead to the sale with CTRL Track.

Should I run Google Ads or Facebook ads?

Google Ads catches people already searching for your service. Facebook ads create demand from people who aren't searching yet. Most service businesses do best with both, and we run both.

How much does Google Ads cost?

You pay Google for clicks, and the cost per click depends on your industry and city. Packages for our management fit every size; we'll walk you through it on the call.

Is there a contract?

No. Month-to-month.

What are negative keywords?

Searches you tell Google not to show your ads for, like 'free', 'jobs' or services you don't offer. Adding them every week is one of the fastest ways to stop wasted spend.

Do you run Performance Max?

Only when it fits. For most local service businesses we start with search campaigns, because they show exactly which searches you pay for. We test other campaign types once tracking is solid.

Who owns the Google Ads account?

You do. We work inside your account, so the data and history stay with your business.

Stop guessing. Start growing.

Book a free 45-minute strategy call. We'll look at your current ads and tell you straight what we'd change.

Book Your Strategy Call