Know where every sale came from.
CTRL Track is our own tracking software, built in-house. It follows every lead from the first ad click to the sale, so you know exactly which ads make you money. No high-end tracking subscription, and your data stays yours.
Screens from CTRL Track, shown with sample data.
Doing millions a year? Your next move is your data.
Getting to seven figures takes hustle. Growing past it takes knowing exactly what works. When you're spending serious money on ads, every guess costs more than it used to. CTRL Track puts every lead, sale and dollar of spend in one place, so your biggest decisions run on real numbers.
- 01Stop funding what doesn't sell.
Cut the campaigns that bring leads but never customers, before they eat another month of budget.
- 02Scale what does, with confidence.
Put more money behind the ads that bring paying customers, because you can see the sales, not just the clicks.
- 03Decide on facts, not feelings.
Budgets, offers, hiring and new locations, backed by your own data instead of a platform's estimate.
The ad platforms grade their own homework.
Meta and Google each take credit for the same sale. Their reports count clicks and "conversions," not customers who paid you.
So most businesses either pay thousands a year for high-end tracking software, or guess. Both are expensive. CTRL Track gives you the real answer without the subscription.
See what the platforms won't tell you.
Real return on every campaign, every lead's path to the sale, and exactly where people drop off.
| Campaign | Spend | Leads | Cost / lead | Sales | Revenue | Real ROAS | Platform says |
|---|---|---|---|---|---|---|---|
| Free Trial OfferMeta · 4 ads | $2,140 | 92 | $23.26 | 34 | $20,400 | 9.5x | 3.1x |
| Search · Brand + ServiceGoogle · 3 ad groups | $980 | 38 | $25.79 | 13 | $8,200 | 8.4x | 2.2x |
| New Client SpecialMeta · 2 ads | $440 | 15 | $29.33 | 5 | $3,200 | 7.3x | 4.0x |
| Retargeting · ReviewsMeta · 3 ads | $1,260 | 41 | $30.73 | 12 | $6,600 | 5.2x | 11.8x |
- Clicked a Meta adFree Trial Offer · Class walkthrough video
- Viewed pricing and schedule3 pages · 4 min on site
- Booked a free trialFrom the booking page
- Showed upChecked in at the front desk
- Bought a 12-month membership$1,788 · credited to the ad above
Screens from CTRL Track, shown with sample data.
Every source, side by side.
Spend, leads, bookings, sales and cash collected, for every source, on one screen. Updated automatically.
Meta ads bring the most leads: 74 of 186 (40%). Google Ads is next at 46 (25%).
- Meta ads7440%
- Google Ads4625%
- Google search (organic)3217%
- Google Maps169%
- Direct105%
- Email84%
Paid ads: 120 of 186 leads (65%)
| Source | Visitors | Leads | Booked | Paid | Revenue | Spend | Cost / lead | ROAS | Cash collected |
|---|---|---|---|---|---|---|---|---|---|
| Meta ads | 980 | 74 | 52 | 40 | $8,800 | $1,480 | $20.00 | 5.9x | $7,900 |
| Google Ads | 640 | 46 | 33 | 25 | $5,500 | $1,000 | $21.74 | 5.5x | $4,860 |
| Google search (organic) | 520 | 32 | 22 | 16 | $3,520 | - | - | - | $3,200 |
| Google Maps | 210 | 16 | 12 | 9 | $1,980 | - | - | - | $1,700 |
| Direct | 230 | 10 | 8 | 5 | $1,100 | - | - | - | $900 |
| 60 | 8 | 5 | 3 | $660 | - | - | - | $380 | |
| Total | 2,640 | 186 | 132 | 98 | $21,560 | $2,480 | $13.33 | 8.7x | $18,940 |
Screens from CTRL Track, shown with sample data.
Every number, tied to a real sale.
Every lead's full journey
The ad they clicked, every page they saw, when they booked and what they paid, on one timeline for each person.
Real return on ad spend
Measured against your actual sales, not the number Meta or Google reports about itself.
Campaigns ranked by sales
See which campaigns, ad sets and ads brought in paying customers, not just clicks and leads.
Funnels, step by step
Where people drop off between the ad, the page, the booking and the sale, so you know what to fix.
Every source in one place
Meta, Google, GoHighLevel and Square, synced automatically. No spreadsheets, no copy and paste.
Deals, deposits and cash
What a sale is worth, what's been collected, and what's still owed, for every customer.
Save thousands a year and keep your data.
- Thousands of dollars a year in subscriptions
- Another tool your team has to learn and read
- Your data sits in someone else's platform
- Built around online stores, not bookings and calls
- Part of what we offerNo separate tracking subscription to pay for.
- Read for youOur team goes through it every week, and you see the numbers every Monday.
- Your data, your controlIt lives in your own account. Export it any time.
- Built for service businessesCalls, bookings, deposits and memberships, not just online checkouts.
Set up once. Answers every week.
- 01We add the tracking tag to your site.
One small snippet. It records every visit and ties it to the person.
- 02We connect your accounts.
Your ad accounts, your CRM and your payments, so leads and sales line up with the ads.
- 03Every lead is followed to the sale.
From the first click to the booking to the payment, credited to the ad that brought them in.
- 04You see it, in plain numbers.
Spend, leads, sales and real return on ad spend, every Monday and any time you want to look.
Stop guessing which ads make you money.
Book a free 45-minute strategy call. We'll show you what your current ads are really bringing in.
Book Your Strategy Call