Glossary
Speed to Lead
Speed to lead is how quickly your business responds to a new lead after they reach out.
Example
A lead fills in a form at 7:40 PM. A business that texts back at 7:41 PM is far more likely to book them than one that calls the next afternoon.
How to read it
Leads contacted quickly are far more likely to book than leads contacted hours later.
Why it matters
Leads are most interested right when they reach out. Every hour of delay gives them time to book with someone else.
Common mistakes
- Only responding during business hours.
- Calling once and giving up.
- No automatic first reply.
How to improve Speed to lead
- Send an automatic text the moment a lead comes in.
- Call within minutes during business hours.
- Use an AI receptionist to answer calls 24/7.
- Follow up several times, across text, email and phone.
Related: AI receptionist
Related terms
Lead NurturingLead nurturing is the follow-up that keeps a lead engaged, through texts, emails and calls, until they are ready to buy.Lead GenerationLead generation is the process of attracting people who are interested in what you sell and capturing their contact details so you can follow up.Sales PipelineA sales pipeline is the set of stages a lead moves through on the way to becoming a customer, such as new, contacted, booked, proposal and won.